It all begins with a deep dive into understanding both the problem and the opportunity. I blend design thinking with strategic planning to craft solutions that truly resonate.
Just as a craftsperson sharpens their tools before beginning work, I believe in thorough preparation and research. This dedication to groundwork ensures better outcomes.
My approach is built on understanding both the product's soul and the user's heart. I focus on:
Here's how I bring ideas to life:
This isn't a rigid framework - it's more like a living process that adapts to each project while keeping the focus on creating experiences people love.
Whether I'm crafting a website, building a brand, launching a product, or running a marketing campaign - this process is my north star. The scale of the project might change, but my dedication to understanding, designing, and delivering value remains constant.
This is a breakdown of cool projects I’ve worked in. Also, cool startup ideas and products I’ve been brainstorming for a while.
This right here? This is my go-to playlist when putting in the hours 🎧 Take a listen.
This right here? This is my go-to playlist when putting in the hours 🎧 Take a listen.
From countless mistakes come countless lessons. Here's what I've learned over the past few years.
→ Launch fast, refine on the way.
→ Communication is key. No communication is as bad as poor communication.
→ Good design matters in everything you do.
→ Two main priorities when building a product: talking to users and perfecting the product.
→ Less planning, more action.
→ It's a numbers game — every failure gets you closer to the winner.
→ Discipline and consistency kill talent, always.
→ When building product, every detail matters.
→ All business comes down to solving people's problems — it's fundamentally about human needs.
→ The worst case scenario is not as bad as it seems. Things always work out.
→ Tough conversations are necessary, in business and in life.
→ In design, simplicity always wins.
→ Do things that don’t scale. The magic is in perfecting the basics.
→ Always authentic, and always lead with good intention.
→ Build something that makes people’s lives better, if it doesn’t, don’t build it at all.
→ “You’re the average of the five people spend the most time with”
→ Never be ashamed of your dreams or accomplishments.
→ Life happens to all of us, be empathic.
→ Skills can be taught, attitude can’t.
→ All the people you admire, have been in the spot where you are right now.